Philanthropic Naming Assessments - maximising your assets

Philanthropic Naming Assessment

Philanthropic naming assessment is the practice of valuing and naming facilities or initiatives to honour major donors. By providing a structured framework upon which donor recognition is based, we ensure that you can maximise your opportunities for donor recognition.

This strengthens an organisation’s relationship with its major donors, as well as offering opportunities for tangible recognition of their impact. Aligning naming strategies with campaign goals ensures that gifts are recognised in a consistent manner.

Our service helps universities, hospitals, museums, and other third sector organisations to plan philanthropic naming strategies within a rigorous framework. In turn, our clients are able to make the best use of their opportunities to honour major donors.

Our process for philanthropic naming assessment

Philanthropic naming forms an integral part of any fundraising campaign, so we work with our clients to ensure that naming strategies are consistent with your wider aims and objectives.

Understanding client context

We always begin by attaining a full understanding of the organisation’s mission, values and campaign plans, to ensure that our advice aligns with existing culture and strategies.
Developing an opportunity framework

We then identify the best opportunities for philanthropic naming, which might include spaces, facilities, programmes or positions. Based on these, we engineer a rigorous framework that provides a consistent and quantified methodology for leveraging naming opportunities in the most effective way possible.
Valuation of naming opportunities

Finally, we conduct the valuation of the spaces, facilities, programmes or positions, as set out in the opportunity framework. Valuation is a complex process relying on many factors, including the value and profile of the project, the necessary philanthropic support, and benchmarking against comparable projects in your region and sector. We balance these factors in our valuations, ensuring that you can leverage your opportunities to maximum effect.

The outcome of this process is the creation of a visual inventory of all spaces and associated programs, as well as recommendations and guidelines on philanthropic naming and recognition policies.

Please see below for a list of our experience in this area.

“John was able to provide us with a clearly articulated strategy and an actionable, specific plan” Christina Collard , St Lawrence River Institute

5989770 - close up shot of some architectural plans.

Our experience

We have extensive expertise in the valuation and naming of facilities and programmes.

The service is led by Global Philanthropic’s senior consultant, Ibrahim Inayatali, who has managed campaigns at top tier universities, institutions and hospitals in Canada and overseas.

Global Philanthropic has partnered with many international institutions on the valuation and naming of facilities and programs.

Clients include:

Australian School of Business, Brisbane;
Bow Valley College, Calgary;
the Calgary Zoo;
Pearson College of the Pacific, Victoria;
Peter’s College, Adelaide;
St-Boniface Hospital, Winnipeg;
University of Ottawa Heart Institute;
The YMCA of Greater Toronto.