Our philosophy

Philanthropy is about more than just money – it’s about meaningful, enduring and mutually rewarding relationships.

Just as this is true of the relationship between fundraisers and philanthropists, so it is true of our relationships with our clients.

Our 4C’s embody our approach to both client relations and fundraising as a whole. Each element is important in its own right, but it is when all four are brought together with conviction and insight that we see extraordinary potential being unlocked.

Whether you are a fundraising professional, an organisational leader, or a philanthropist, we live out our philosophy and values through our work with you. To learn more about our 4C’s, please scroll down to the sections below.

We are Creative

We bring together our worldwide experience and original thinking to produce creative outcomes which inspire your constituency to action.
We understand Culture

We seek to understand our client’s internal culture and the cultural nuances of global philanthropy, to help you attract transformational gifts and build culturally respectful relationships that endure.
We are Client-centred

Our focus is on creating holistic and integrated strategies that uniquely position our clients and resonate with and excite your constituents.
We are a Catalyst for change

We partner with organisational leaders to craft strategies that bring together their philanthropic offering with major donors in a unique way that differentiates the client and catalyses the relationship